Turtle Lane Studios Motivation

The design of the future needs to be informed by a sense of visual beauty - the information highway could be an aesthetic experience;

Visual Literacy

In a strongly visual culture such as the later 20th Century, artists must assist in the ordering of the mass of information to make it comprehensible for our non-digital brains;

Lateral Thought

In Australian industry, caution and assured profit rule. Only through play, experimentation and risk will we make the creative leaps which will move us beyond the bottle-necks such as point-click-and-wait;

Complexity

Artists and technologists must work together to develop new technologies and move forward into the 21st Century. Artists were central in developing this century's technology of photography, film and video. Only through the cooperation between fine art and technology can there be a complex melding of image/form/content which will transcend the predictable mediocrity of most mass media images.